The United Nations chooses its crowdsourced logo design
This is the logo the United Nations will be using to front its “7 Billion Actions” campaign this year. It’s pretty good, but what makes it remarkable is that rather than ask a design or branding agency to create it they asked everyone, quite literally everyone, to design it. The UN crowdsourced their campaign’s logo design.
Click here to view a larger version of the image.
If you are not up to speed on your neologisms crowdsourcing is the process of asking a large group of people, usually online, to contribute or compete for a technical or creative task. For example, NASA frequently asks amateur astronomers to photograph celestial events to help them study them while Mozilla’s Firefox browser is built by an army of developers working for free.
The UN partnered with crowdSpring (@crowdspring | Facebook), a Chicago-based crowdsourcing agency, that helps companies pitch ideas to thousands of creatives from across the world. Launching the initiative back in June, the Director of the campaign Alvaro Serrano explained why the UN opted to crowdsource its campaign’s public image, “The 7 Billion Actions Campaign will illustrate the inter-connected world that 7billion people share with each other, the issues and challenges they face, and the actions they are taking to improve their own lives and the lives of people around them.”
The winning design was created by Maria Mandagaran (@MM_design), an Argentinean designer, and was chosen from a pool of 1,258 designs submitted by 185 creatives. As part of the prize, Maria’s logo will not only be used to front the UN’s campaign but she was awarded $1,000 for her efforts.
Already you can see Maria’s logo on the 7 Billion Actions campaign’s Twitter profile, @7BillionActions, and it will be used throughout the campaign’s run, on print, web, stationary, and “everything from small program ads to large billboards.”