Paid Search versus Natural Search
This is something that we regularly discuss with clients. Our recommendation to our clients is that if they want an instant ranking for a particular product or service then Pay Per Click (PPC) is the way to go. But natural search should be considered as part of a long term SEO strategy. This has been Arekibo’s mantra for some time and we have been working with clients in this way.
It seems that our methodology is similar to that discussed in a recent article on paid v’s natural search in internet marketing magazine btobonline.com
In the article, Chris Dawkins founder and CEO of search engine optimisation company Trace Media Marketing outlines his recommendations for managing both PPC campaigns and natural search campaigns.
More information on Arekibo’s approach to search engine optimisation is available on the Arekibo site.
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