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Arekibo Is Making The Move

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This Friday Arekibo and all our staff are packing up and moving on to our new offices at 16 Windsor Place, Dublin 2. We are all very excited about the move to … Read more

NES 2.0

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It’s no secret that here at Arekibo we like our geeky gadgets, but this time we decided to  push the concept of “geek” a bit further… After all we like new challenges! … Read more

Adding extra value to your website Analytics

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What is surprising however is how underutilized Google Analytics is by companies when it comes to making key business decisions. In this blog post I will list three of the main features within Google Analytics that will definitely value to your website and company. Read more

The problem with the Facebook Like button

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The Facebook “Like” button has been hailed as one of those great, game changing inventions online and for a while it actually was. It did make an impact in the early days, giving the Facebook users a say regarding their friends’ posts and the likeability of a product or services. Read more

The fully automated Twitter Experiment

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The goal was simple; create a successful Twitter account, not a Justin Bieber successful type of twitter account but good enough. One thousand followers was our target with only one condition, everything needs to be automated, from following, twitter welcome messages and eventually un-following. Read more

Have you covered your business on the web yet?

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It’s the beginning of a new year and you might find a spare hour or two this week before the new business mayhem begins. So why not spend those hours in checking and maybe even adding your company profile, website and employees on some of the many different internet platforms available. Read more

Steve

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Information Architect, Tady Walsh, writes for Arekibo on the passing of Steve Jobs. Read more

A very original marketing campaign by Norte Beer

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Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “Le Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet. Read more

Let’s talk about password security and Facebook privacy

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Forget Google+, or the rise of LinkedIn, in the digital world 2011 will be remembered as the year that online privacy was destroyed. Not only did prominent websites and networks get hacked, we also saw the transposition of the EU Cookie Directive into member states’ law books and the rise of hacking groups like Anonymous and Lulzsec. Read more

The marketing behind the social search

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Received wisdom will say that successfully promoting your product or service online has always been difficult, and while the rise of social search promises a new world of peer-to-peer, word-of-mouth, promotion it adds further complexity to an already difficult task. But does it? Read more

reMIX 2011 – RDS Dublin

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Last Thursday, a few members of Arekibo went along to the user experience (UX) path of Microsoft’s reMIX 2011 at the RDS. MIX is an annual Microsoft event which takes place in … Read more

The future of (Social) Search Engines.

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How will this affect the search engines in the future? Well we are shifting away from using an internet platform to using a web applications platform and of course the two are very much linked together but most of the websites you will visit will be web applications / cloud solutions. Read more

How Facebook’s Send button targets quality over quantity, & what it means for your business.

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When Facebook launched the Like button last year it was often criticised for being too public. Once a user liked a page the link was visible to their entire set of friends (not to mention family members, old work mates and casual acquaintances) on their Facebook profile. Users began asking for a more private way to share content with only a select few friends or family members. Read more

Social Media offerings Be sure to pick the right one for you!

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We are hitting the tipping point of the social media age; more companies want to get involved in platforms like Facebook, Twitter and LinkedIn. As a result of this demand social media agencies are popping up like mushrooms on a wet summer’s day, but what expertise are they bringing to the table?

To find out what they offer I have categorised the most common of them by type and what they can actually offer. Read more

Seven ways to make LinkedIn work for your business

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We get questions all the time about getting the most from social media applications, new and old. LinkedIn has been around for a while and there is plenty of talk about how useful it is. At Arekibo, we see it as an option with lots of potential. Find out the best ways to help LinkedIn grow your business or profile. Read more

How StumbleUpon Traffic reached the top

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Statistics, it is said, are like bikinis. What they reveal is suggestive, but what they conceal is vital. Last week TNW reported, quoting Statcounter Global stats that StumbleUpon had surpassed Facebook in the US as the site that created the most social media traffic. It was also the second most popular traffic-generating site around the world after Facebook. Read more

24theweb

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Last weekend I took part in an event called 24theweb. The object of this event was two-fold: to produce quality websites for charities within a limited timeframe and to draw attention to … Read more

Internet Marketing: You’re doing it all wrong!

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Marketing; it all started a couple of centuries ago from the market women shouting out their products to the first advertising leaflets decorating the streets and the walls of shops. The real marketing approach however really kicked off in the last 60 years or so. Read more

The real impact of Google Instant

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As a few of you might have heard , Google has rolled out its Instant search and with this came a bunch of new features that are actually pretty cool. Now the greatest thing are the benefits this type of search engine can have.. Read more

How not to launch a website

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Arekibo had the honour of working on the recent website for the government which was launched under the banner of Merrion Street, an idea gleaned from where the Dáil Offices are based. … Read more

Retro Fridays: A look at the mobile phone generations

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It’s another Friday thus time for a new list of retro gadgets , games , tools , sites etc… This time we will take a look at the mobile phones that have made communications so much easier.. So from Old to new generations the top 4 mobile devices and the technologies they brought with them. Read more

Wednesday the trends for this week (02/06/2010)

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Here at Arekibo we have found a lot of value in listening to what the web is saying and that’s why we want to share this information with you . So we will give you the search trends for the last 7 days. This information is valuable for anyone who wants to make sure they are informed and up to date with the latest news and well… the latest search trends. Read more

So, Mongolia?!

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Mongolia trump Ireland in download speed A test survey by global Internet metrics company, Ookla, has found that Ireland ranks among some of the poorest countries in the world when it comes … Read more

Retro Fridays: 6 Things we used to do before the internet

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Although the internet was around at the early stages of my live it wasn’t as addicting and time consuming as it is these days. So with the help of my colleagues I bring you the 6 things we used to do before the arrival of the web.

1. Reading a real newspaper – Back in the day I used to buy a news paper, a comic book and magazines now-a-days I browse to the web to get my quick news fix.. Read more

Wednesday the trends for this week (26/05/2010)

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Here at Arekibo we have found a lot of value in listening to what the web is saying and that’s why we want to share this information with you . So we will give you the search trends for the last 7 days. This information is valuable for anyone who wants to make sure they are informed and up to date with the latest news and well… the latest search trends. Read more

How small companies use Facebook to promote their business

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Facebook , the fastest growing social network ever has according to many internet marketing sources a huge potential for online businesses. So how are these businesses making money with Facebook? Big ad campaigns? Billboards? Banner Ads? Many approaches have been tried but they are often very expensive with no real extra value. So how are the smaller businesses doing it? Actually a lot smarter and here is how…Photo Ad Tagging Read more

World Cup Mascots

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I came across this post showcasing some of the mascots that have been designed to promote the world cup over the last 40 years. http://www.fastcompany.com/pics/world-cup-mascots-borderline-offensive-oddly-mincing#0 I wonder what Ireland would come up … Read more

Google…what is the point of showing ‘the web’ and ‘Pages from’ option?

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Today we attended a presentation with Matt Cutts (Google Webmasters Guru) in the Google Building in Dublin organized by the Dublin Chamber of Commerce. The presentation was entertaining and interesting and Matt was very witty. The deep technical details were spared since half of the audience were not SEO savvy and it was good to nice to hear that we are doing the right things in the field of search engine optimisation. Read more

Google is almost giving away free 50 euro PPC vouchers

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This morning when I was checking my mailbox (not the virtual one) I noticed a letter from Google Ad words. The big letters on the front displayed a “free 50 euro voucher” and indeed, after opening it there was a credit card sized card with a number sequence on it. So Google is giving away 50 euro’s in ad space ! Not bad I though initially although I believe that the value for using Google Ad words is overrated I never say no to a free try. Well free not exactly it comes with a few catches…. Read more

Wednesday : The Trends for this week (19/05/2010)

Here at Arekibo we have found a lot of value in listening to what the web is saying and that’s why we want to share this information with you . So we will give you the search trends for the last 7 days. This information is valuable for anyone who wants to make sure they are informed and up to date with the latest news and well… the latest search trends. Read more

Ask Google a question

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Sometimes it feels I am writing to much about this Giant but in all fairness they do deliver some great services.. (and some not so great). One of the things that i do like is the community around Google and the resources to ask questions.. Read more

Wednesday: The trends for this week (12/05/2010)

Here at Arekibo we have found a lot of value in listening to what the web is saying and that’s why we want to share this information with you . So we will give you the search trends for the last 7 days. This information is valuable for anyone who wants to make sure they are informed on up to date with the latest news and well… the latest trends. Read more

Is Google out to get Facebook?

I came across an interesting post on search engine land today that suggests / queries (rather tongue in cheek)  is Google out to get Facebook.. The author stumbled upon the phenomenon when … Read more

Did you mean : How bad grammar is making money ?

The most common grammatical mistakes that everyone makes, at least once a week, are the simple ones such as typing the address of your favourite website or performing a search on the web. Instead of Google.com you might just forget the ‘e’ and end up visiting googl.com. Read more

How will your "designed by" footer effect your SEO

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Many web designers and web design companies tend to add a little footer to the web pages they design for their clients which links back to the web designers page. So if you have designed 500 different websites you will now have 500 inbound links to your website BUT because of the Google algorithm alarm bells will go off Read more

iDon’t iWant iAn iPad

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So Apple have made the iPad available for pre-sale. I mentioned before that I wasn’t going to be buying an iPad (although at the time, I didn’t know that was what it … Read more

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